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behind our name



Denmark has an international reputation for being one of the happiest nations in the world, and hygge is widely recognised to be the magic ingredient to this happiness. ​Hygge has been described as everything from "the art of creating intimacy", "cosiness of the soul", and “the pursuit of everyday pleasures". ​


Hooga? Hhyooguh? Heurgh? It is not really important how you choose to pronounce or even spell 'hygge'. What is important is that you feel it. Whether you're cuddled up on a sofa with a loved one, or sharing comfort food with your closest friends, hygge is about creating an atmosphere where you can let your guard down, which is what we aim to achieve for every person visiting HYGGE HYGGE.


pronounciation :: hoo-gah hoo-gah


Follow us on Instagram @_hyggehygge_

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